This fall, Santa Monica approved a pilot program allowing open alcoholic drinks on the 3rd Street Promenade, within specific cups and zones. With a wristband, patrons can leave bars and carry their cocktails outdoors.
It’s a small policy shift with big implications. For Santa Monica, it signals a push to keep nightlife vibrant, walkable, and experiential. Imagine strolling between bars, pausing at live street performers, shopping with a margarita in hand.
In a city known for restrictive alcohol laws, this experiment could redefine the Westside’s night culture and potentially inspire copycats across L.A.
